Jamieson is pleased to announce that it has advised the management team of Facile.it on the sale of the business from EQT and Oakley Capital to Silver Lake (Oakley retains a minority stake).

Facile, founded in 2008 and headquartered in Milan, allows customers to review prices from services ranging from auto insurance to personal finance. Facile has built a market-leading brand through several years of successful investments resulting in unparalleled brand awareness and leading website traffic volumes in the Italian market. Over time, Facile has expanded its’ diversified product offering and unique omnichannel distribution proposition, which underpin its long-term growth trajectory and allow it to benefit from the continued market digitalization and e-commerce penetration. The company is pioneering the Online Price Comparison market in Italy, developing innovative products that allow its over 4 million customers every month to compare prices on key areas of their household spending, providing access to a wide product offering, helping them save time and money.

John Greenland, Sabrina Goetz, and Philip Stahl advised the management team on the transaction.