Jamieson has advised the management team of Willerby, a UK leading manufacturer of static homes, on its sale of a majority stake in the company to Equistone Partners Group Europe, from Caird Capital.
Founded in 1946, Willerby has established itself within the UK holiday home market as a brand associated with premium quality, technical innovation, and breadth of offering. From its two recently expanded production sites in Hull employing c.900 people, Willerby today manufactures approximately 70 different models of static caravans and lodges across 23 product ranges at a variety of price points. The Company is the largest provider of static caravans and lodges in the UK, serving the retail and fleet markets through its strong and extensive national dealer network and long-standing relationships with holiday park operators.
Willerby generates an annual turnover of £155m. Equistone’s investment will support the Company’s expansion within the growing UK holiday home market by leveraging its strong brand, new product development, and quality production to meet growing consumer demand.
The Jamieson team, led by Stuart Coventry and Fred Stonell, advised Peter Munk and the management team on the transaction.