United Biscuits


Blackstone and PAI Partners announced the sale of United Biscuits, a leading international manufacturer of biscuits, to Yildiz Holding

Jamieson Corporate Finance advised CEO Martin Glenn and his management team.

“Having worked with Jamieson previously I knew that they would provide excellent support during the transaction. However the results from working with them on this occasion really have demonstrated the significant value they can help Management teams achieve with thorough and well planned advice. Jamieson balance strong commercial advocacy of what is right for Management with deep knowledge of the market and the practices within it.”

Martin Glenn, CEO

United Biscuits is a leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland. Among United Biscuit’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, and BN, Delacre, Verkade and Sultana in Continental Europe. United Biscuits owns and operates 16 manufacturing facilities of which seven are in the UK.

The team was led by Ian Jamieson and Jonny Jones with support from Ross Wheeler.