Jamieson advises the management of The Mill as part of the sale to Technicolor.
Founded in 1990 in London, The Mill is recognised by its clients and peers around the globe as the premier provider of moving image visual content across all media. The Mill works with advertising agencies, brands and production companies to create premium content for all channels and platforms and has helped create some of the most iconic advertising around the world for brands such as Nike, Coca Cola and Guinness.
“Our recent transaction with Technicolor provides support to accelerate our growth at a time of immense technology-driven change in the advertising market. While our previous private equity arrangements served us well, we strongly believed that the time is right to transition to a strategic owner. As a creative technology business that has put the production of moving-image content at the heart of its strategy, Technicolor was a uniquely suitable acquirer of The Mill. It has been a great custodian of other creative brands and we look forward to taking our brand to the next level under their ownership.”
“For me, one of the key challenges was to transition my management team from the structure of incentives they had become accustomed to within private equity into a structure suited to the strategic world. As they proved to be on two previous occasions working with private equity acquirers, John and Stuart at JCF proved to be very adept at facilitating our discussions with a trade buyer thereby helping to secure a very successful outcome for all parties. Our team is very excited about the next phase of our development'”
Robin Shenfield, CEO
With over 800 employees across its studios in London, New York, Los Angeles and Chicago, The Mill now counts the world’s top brands, directors and advertising agencies amongst its clients. The business is also one of most awarded firms in its field through its consistent successes at industry awards, most notably winning Five Lions at the Cannes Festival of Creativity in 2015.
The Jamieson team was led by John Greenland, Stuart Coventry, Evan Alper and Fred Stonell advising the management team throughout the process, with specific focus on their investment and on-going incentive schemes.