Kantar Public


Jamieson is delighted to announce that it has advised the management team of Kantar Public on the terms of their management incentive arrangements on the sale of the business to Trilantic Europe.

Kantar Public, which represented c. 5.9% of parent Kantar’s revenue for 2021, will establish itself as an independent business and become one of the largest global specialist evidence and advisory businesses to government and the public realm. It currently employs over 700 people in over 20 countries and is partnering with Trilantic to deliver the next phase of growth.

Commenting on the announcement, Michelle Harrison, CEO of Kantar Public, said:

“We launched Kantar Public in 2016. Since then, with Kantar’s support we have grown to become the leading evidence and advisory partner for government and the public realm. Now, with our scale and our specialist focus, this is the right time to stand alone, with the support of our new investor Trilantic Europe. We are positioned better than ever before to deliver more value to our clients across the public policy landscape: from delivering the gold standard for public evidence, through our deep specialism in behavioural science and change advisory, to our unique capabilities in program evaluation. On behalf of my leadership team, I thank Kantar for its support in what we have achieved to date, and I am convinced that, in Trilantic Europe, we have found the right partner for our new direction and growth.”

The transaction is subject to completion of the relevant shareholder, legal and regulatory processes and is expected to close in the third quarter of 2022.

John Greenland and Richard Brumpton advised the Kantar Public management team on the transaction.