Icon Group


Jamieson are delighted to announce their role in advising the shareholders of Maidstone Road Holdings Ltd, the holding company of the Icon Group (“Icon”) in their sale to Chime Communications plc.

Icon is an experiential sports marketing business that specialises in bringing brands to life at major sporting events around the world.  Jamieson advised the board of Icon on their original acquisition of the business out of CSS Stellar plc in 2008 and have since helped the team make two key acquisitions, significantly expanding the firm’s product offering and client base over the past two and a half years.

The management team of Icon, led by Managing Director John Francis, will be remaining with the business under its new ownership. The transaction has been structured with a combination of cash, shares and earn-out which provides the opportunity for further upside through the delivery of future growth opportunities such as the London 2012 Olympics.