Group IMD


Jamieson is pleased to announce it has advised the management team of Group IMD, a portfolio company of Vitruvian Partners, on its majority recapitalisation by Inflexion Private Equity.

Headquartered in London, Group IMD automates the distribution workflow of video advertisements from advertising agencies and production companies to broadcasters and the online video industry. The business connects over 2,500 clients and 14,000 digital and linear media channels in more than 100 countries. Its proprietary platform, IMD Cloud, is the only global, fully-automated, entirely cloud-native platform for broadcast-grade, video advertising distribution workflow. With mission-critical technology, IMD Cloud is relied upon to proficiently distribute a significant proportion of video advertising in many markets.

“With Inflexion’s help, we’re excited to extend our platform to bring new solutions to more clients across the world and help them improve their business. Our clients are our number one priority, business will continue as usual and the same management team will lead the next stage of Group IMD’s journey.”

Simon Cox, CEO

The Jamieson team led by Stuart Coventry and David Kirkpatrick advised the management team on the creation of a new management incentive scheme and their reinvestment alongside Inflexion.